Shohzi

Senior Creative Executive

ARY NEWS • Fulltime

Jun 2018 - Aug 2020 • 2 yrs 2 mos

As a Senior Creative Executive at ARY Digital Network, I was responsible for developing creative content across video production, motion graphics, social media, digital platforms, and major broadcast campaigns. • Created montage videos, podcast edits, promotional videos, promotional stories, and branded video content for ARY's digital platforms. • Designed and animated branded outro animations and visual identities for video content. • Developed news sharing themes and creative templates for fast paced digital news publishing. • Created engaging and viral video content for major national events, including Kashmir Day and Pakistan's General Elections. • Designed dedicated social media graphics for Pakistan Election coverage, including election result visuals and real time updates. • Developed social media visual themes for ARY Sports during the ICC Cricket World Cup 2019 and PSL, covering live scores, winning teams, match updates, and leaderboard graphics. • Produced informative and educational video content for ARY QTV during key religious occasions and campaigns, including Ramadan. • Designed the UI for the ARY News English and Urdu mobile applications, focusing on a clear and functional news consumption experience. • Created and animated launch promotional content for ARY Zap, now known as ARY+, including motion graphics videos, promotional creatives, and static social media campaigns. • Collaborated with editorial, marketing, sports, news, and digital teams to deliver creative content under tight deadlines while maintaining brand consistency across multiple platforms.