
Sachin Kumar
Google Ads Specialist
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Google Ads Specialist
MTZINFOTECH • Fulltime
Jan 2021 - Present • 5 yrs 6 mos
Managed and optimized Google Ads campaigns for lead generation and e-commerce clients across various industries. Experienced in creating, managing, and scaling Search, Display, YouTube, Shopping, and Performance Max campaigns. Conducted keyword research, audience targeting, bid strategy optimization, and ad copy testing to improve campaign performance. Set up conversion tracking using Google Tag Manager (GTM) and Google Analytics (GA4). Monitored campaign performance, reduced CPA, improved ROAS, and managed advertising budgets efficiently. Worked closely with clients to understand business goals, optimize landing pages, and deliver measurable results through data-driven PPC strategies.