Shukran Touseef

TikTok Ads Performance Specialist

Cosmetology • Freelance

Oct 2023 - Nov 2025 • 2 yrs 1 mo

Led TikTok Ads strategy for a beauty and cosmetics brand, focused on scaling revenue profitably through structured funnel targeting and creative-driven optimisation. Implemented a full-funnel campaign strategy using multiple high-performing creatives tailored to cold, warm, and retargeting audiences. Continuously tested video variations, hooks, and formats to maximise engagement and purchase conversions. Key Achievements: • Generated 5.16x ROAS in the last 30 days • Managed ad spend of ZAR 41,098 efficiently • Built structured full-funnel targeting (TOF, MOF, BOF) • Scaled winning creatives through systematic testing • Improved conversion efficiency with data-backed optimisation Successfully drove strong profitability by combining creative testing with smart audience funnel structuring.

Senior PPC Strategist – Google Ads

Ellure Decor • Freelance

Apr 2024 - Sep 2025 • 1 yr 5 mos

Managed Google Ads strategy for a US-based home decor eCommerce brand to scale online revenue by 300% within six months. Restructured the entire Google Ads account, including campaign segmentation, product feed optimisation, and performance-based budget allocation. Implemented a refined Shopping structure with improved product categorisation and asset optimisation to increase ROAS and reduce wasted ad spend. Key Contributions: • Rebuilt Shopping and Search campaign structure • Optimised product listings and feed titles for higher CTR • Implemented conversion tracking improvements • Reduced cost per conversion while scaling revenue • Improved overall account efficiency and profitability Successfully achieved significant revenue growth through data-driven optimisation and strategic scaling.

Meta Ads Performance Specialist

Heidi Merrick • Freelance

Sep 2023 - Apr 2024 • 7 mos

Managed Meta Ads strategy for a premium apparel and clothing brand focused on scaling profitability and improving return on ad spend. Restructured the entire account architecture and implemented high-performing Advantage+ Shopping Campaigns to improve performance efficiency. Optimised audience segmentation, creative structure, and budget allocation to drive stronger purchase intent and maximise revenue. Key Achievements: • Increased ROAS to 35.77x within 30 days • Scaled campaigns strategically while maintaining profitability • Improved performance efficiency despite a 23.39% cost increase • Implemented structured campaign rebuild for better scaling • Leveraged Advantage+ Shopping for algorithmic optimisation Delivered significant short-term performance growth through structured campaign optimisation and smart scaling strategies.