Sierra M.

Copywriter

Thermo Fisher Scientific • Fulltime

Jul 2024 - Present • 2 yrs

I write marketing copy for Fisher Scientific, part of Thermo Fisher Scientific's in-house agency. Some days that means a display ad with room for six words. Some days it means a landing page, or a long article for our industry pub. Half the job is figuring out what a product does, who buys it, and why they'd care. The other half comes down to the same trick every time: make someone stop on a subject they already know better than I do.

Travel Content Creator & Advisor

Self Employed • ZZP

Jan 2024 - Present • 2 yrs 6 mos

I'm a travel advisor and content creator who specializes in Disney, Universal, cruises, and curated city trips for burnt-out adults who need to use their PTO (and maybe leave their kids at home). I also create social media strategy for others in the travel advisor space, as well as website design and strategy.

Senior Social Media Manager

Company • Fulltime

May 2022 - Jul 2024 • 2 yrs 2 mos

Worked for a major healthcare company that has both health insurance and a hospital network. I created social media content strategically to reach both healthcare professionals and the general public, educating on health topics and local events. Also developed and deployed 35+ new pages across Facebook, Instagram, Twitter, LinkedIn, and YouTube for various specialty groups, expanding the organization's online presence and reach.