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simon681

Murshidul Hasan

@simon681

Digital Marketing and SEO Specialist

Canada
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
I run paid media and the measurement behind it. Fourteen years across search, social, programmatic, and commerce — agency side in the WPP Media network, client side at Alibaba's Daraz and a bank issuing American Express. Most sellers can run ads. Fewer can tell you whether they worked. I do both: Google, Meta and TikTok campaigns, plus server-side GA4, GTM and Meta CAPI tracking that survives cookie loss. 3x online revenue and CAC down 25% at ShareTrip. 139% livestream growth at Daraz. A TikTok TopView launch TikTok published as a global case study. Based in Ontario, Canada.... Lees meer

Skills

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simon681
Murshidul Hasan
offline • 
Gemiddelde reactietijd: 1 uur

Bekijk mijn diensten

Setup
I will set up ga4 and server side GTM conversion tracking for your website
VanafUS$ 85 / projectMeer informatie

Werkervaring

Assistant Director & Head of Digital Media

MBA • Fulltime

Aug 2024 - Apr 2026 • 1 yr 8 mos

MBA Bangladesh — EssenceMediacom affiliate inside the WPP Media network. Led a team of 10 across media buying, analytics and planning, managing $6M+ CAD a year in digital media for telecom, FMCG, finance and e-commerce clients. Delivered ~25% year-over-year revenue growth and grew share of wallet on top accounts by 30%+. Led a TikTok TopView launch that TikTok published as a global case study.

Daraz

Head of Live Commerce

Daraz • Fulltime

Aug 2022 - Feb 2024 • 1 yr 6 mos

Grew livestream-driven orders 139% and affiliate transactions 109% year over year. Built a 700+ creator and KOL network with the vetting and brand-safety process behind it. Held the livestream P&L and reported unit economics to regional leadership each campaign cycle. Previously Head of Digital Marketing at ShareTrip Limited (2021–2022), where I grew online revenue 3x and cut CAC ~25% by rebuilding conversion tracking, and Associate Manager, Digital Media & Employer Branding at The City Bank PLC (2015–2021), the exclusive American Express issuer in Bangladesh.