
Simon F.
Digital Marketing Expert
Skills

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Werkervaring
Digital Strategist
Blue Meta • Fulltime
Oct 2023 - Nov 2025 • 2 yrs 1 mo
Led digital strategy and performance marketing for e-commerce and B2B clients. Managed $500K+/month in total ad spend across Google Ads and Meta Ads. Scaled one client from $240K to $498K/month in revenue (107% growth) while maintaining a 20% Marketing Efficiency Ratio. Grew another from $577K to $1.02M/month while cutting media costs by 31%. Built Performance Max campaigns with 14+ asset groups at $5K+/day spend achieving 3.8x ROAS. Took Meta ROAS from 2.25x to 4.4x in 4 months through dynamic product ads, enriched lookalike audiences, and Advantage+ Shopping optimization.
Digital Ads Coordinator
Jelly Digital Marketing & PR • Fulltime
Mar 2021 - Oct 2023 • 2 yrs 7 mos
Managed and optimized paid media campaigns across Meta and Google platforms for diverse client portfolios. Built and executed Google Ads (Search, Shopping, Display) and Meta Ads (dynamic product ads, lookalike audiences, retargeting funnels) strategies. Handled conversion tracking setup including GA4, Google Tag Manager, and Meta Pixel. Delivered weekly performance reporting and client-facing optimization recommendations.
Digital Ads Instructor
Jelly Academy • Parttime
Mar 2021 - Sep 2023 • 2 yrs 6 mos
Delivered hands-on instruction in paid advertising strategy, analytics, and campaign execution. Taught Google Ads and Meta Ads fundamentals to cohorts of aspiring digital marketers. Developed curriculum covering campaign structure, keyword research, bid strategies, audience targeting, and performance measurement. Provided 1-on-1 mentorship on real campaign builds.