Simona

Founder

Motive • ZZP

Jan 2024 - Present • 2 yrs 6 mos

Motiv romanesc - marketplace for producers Organic, natural traditional products MOTIV - We weave into the fabric of society stories with resonance. A strong initiative to support romanian producers. It is the bond between Romanian producers and interested individuals. Content strategy, attractive videos and posts. I manage Facebook and Tiktok impact with organic social content and paid ads. Organic Viral Reach (over 250.000 people without paying for ads) https://www.instagram.com/p/C9zUIMSoyJj/ I gathered a Big Group Community: over 22.000 users

Marketing specialist, website designer

Credit Counsellor

Jul 2022 - Jan 2024 • 1 yr 6 mos

VITAS: B2B & B2C financial services Niche: Financial, credit Set up and manage Financial Institution Social Media channels across Facebook, Instagram, and Linkedin. Develop the monthly trending content (posts, stories, design assets). Set up and implement paid media campaigns. Monthly reporting on Social-Media performance, engagement, clicks, and leads. Adjusting the content based on data. Testing the leads from Boosts and Paid Ads Calculating the Conversion Rate and Lead Quality. Creating Buyer Personas, Google Analytics tracking, and Competition research.

Marketing specialist, website designer

SaaS • ZZP

Feb 2021 - Dec 2021 • 10 mos

Product management, Paid Ads, Tactics and strategies Product discovery, buyer persona, market segments, product launch. Booking niche I managed to create a marketing plan for digital, paid ads Organic tactics and methods for SM | Copywriting Digital Assets - Facebook, Instagram posts, ebook, banners User Experience for landing pages, prototype www. rezervio. ro Services: product launch, digital marketing, copywriting, design, content, UX/UI Results: 4000 appointments in 5 months 700 in app accounts, validated clients for Android and iOS