SHUVO

Digital Marketing Executive

MUNSHI IT • Fulltime

Sep 2019 - Dec 2023 • 4 yrs 3 mos

As a Digital Marketing Executive, I managed and executed multi-channel digital marketing campaigns to improve brand visibility, lead generation, and online sales. My role involved planning, implementing, and optimizing marketing strategies across social media, search platforms, and email channels. I specialized in Facebook Ads campaign creation and optimization, including audience targeting, A/B testing, pixel setup, retargeting strategies, and ad performance analysis. I regularly monitored campaign KPIs such as CTR, CPC, ROAS, and conversions to ensure maximum ROI. In addition to Facebook Ads, I handled content planning, social media management, Google Ads support, and email marketing workflows. I collaborated with design and sales teams to create engaging creatives, landing pages, and marketing funnels. I also prepared weekly and monthly performance reports and provided data-driven recommendations to enhance future marketing efforts. Key responsibilities included: =>Planning and executing digital marketing campaigns across Facebook, Instagram, Google, and email platforms =>Creating, managing, and optimizing Facebook Ads for lead generation, engagement, and sales =>Conducting keyword and audience research to improve ad relevance =>Managing social media content calendars and boosting brand presence =>Running A/B tests on ad creatives, messaging, and landing pages =>Tracking campaign performance using Meta Ads Manager, Google Analytics, and other tools =>Coordinating with designers for ad creatives and promotional materials =>Implementing retargeting and remarketing strategies =>Generating detailed reports with insights and optimization suggestions