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Nederlands
$
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Siye Z
@siyezhu
Industrial B2B Growth Strategist, China and APAC
China
Chinees, Engels
Over mij
I help Western B2B companies solve one of two problems in China: getting unstuck when growth stalls, or getting a clear, honest answer before committing to the market.
My approach goes beyond marketing execution. I help leadership teams rethink how growth is created in today's China—integrating commercial strategy, customer insight, and modern marketing capability into a practical system that delivers measurable progress, not just activity.
Skills
Siye Z
offline •
Gemiddelde reactietijd: 1 uur
Bekijk mijn diensten
Bedrijfsstrategie en innovatie
I will enable growth for b2b business in china market
Werkervaring
Shanghai
ZZP • 7 yrs 11 mos
Growth Strategy Consultant
Mar 2023 - Present • 3 yrs 5 mos
European Agriculture Equipment Manufacturer Redesigned dealer strategy and enhanced the dealer engagement. Design and launch the new product offering to transform the business mode at current marketing dynamics. Identify and penetrate in the most-matched segments. Establish a decent presence for a premium niche equipment brand. Chinese Medical Device Company (Pre-IPO) Led the transformation of sales& marketing team with clarified roles& responsibilities and KPIs, to support the ambitious business growth objectives through capability building and organizational redesign. Nordic Business Communities Partnership with Nordic Friend Agency, providing consulting or workshop facilitation on strategic marketing or business development for multiple Nordic industrial companies. Industry Speaker Invited speaker or trainer for business activities organized by Finncham, Swedcham, VDMA, sharing insights on leading change for B2B marketing.
Head of Strategy& Marketing, Peikko APAC
Mar 2018 - Sep 2022 • 4 yrs 6 mos
Built the APAC marketing organization from the ground up into a strategic business function covering China, Australia, Korea and Southeast Asia. Highlights include: - Marketing organization design - Commercial excellence - Brand strategy - Digital transformation - Business development - Change management - Acquisition communication and integration Supported record business growth despite the COVID period through organizational transformation and agile commercial execution.
Sr. Manager, Digital Communications and brand management
Johnson Controls • Fulltime
Sep 2015 - Mar 2017 • 1 yr 6 mos
Management of brand portfolios, corporate brand building, and communications management of M&A activities. Focused on digital communication strategies and maintaining brand integrity during corporate transitions.
