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Marketing Manager
Real Estate Instruct
May 2025 - Present • 1 yr 2 mos
Manage marketing strategy across a portfolio of 45+ communities, partnering closely with Operations leadership to drive leasing performance and occupancy growth for both stabilized and lease-up assets. Develop and execute property-specific marketing plans by leveraging internal teams, agency partners, and performance data to optimize marketing investment and results. Monitor lease-up performance bi-weekly, reporting on industry KPIs, RPM metrics, and market benchmarks. Collaborate with Operations leadership during portfolio and regional reviews to refine marketing strategy and identify growth opportunities. Lead training and share best practices with onsite teams through an internal learning platform and monthly regional calls. Oversee monthly marketing audits to ensure accuracy across ILS listings, lead tracking, websites, concessions, and paid advertising. Direct marketing launches for property acquisitions and takeovers, ensuring all campaigns and digital assets are live on day one. Support new business development through digital audits, strategic presentations, and client-facing collaboration. Create prospect, referral, and resident engagement campaigns to increase qualified traffic and brand awareness. Develop targeted 30 and 60 day action plans for underperforming assets to improve occupancy, leasing velocity, and renewal performance.