Sabiha Akter

Digital Marketing Executive

Upwork

Mar 2017 - Present • 9 yrs 2 mos

I am a results-driven Digital Marketing Manager with extensive experience in planning, executing, and optimizing data-driven marketing campaigns across multiple platforms. I specialize in helping businesses grow their online presence, generate high-quality leads, and increase ROI through strategic marketing solutions. Key Responsibilities & Achievements: Developed and executed full-funnel digital marketing strategies across platforms including Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube Managed monthly ad budgets ranging from $1,000 to $100,000+, consistently improving ROI and reducing cost per acquisition (CPA) Increased client revenue by up to 3x through performance marketing and conversion rate optimization (CRO) Created and optimized high-converting ad creatives, landing pages, and sales funnels Conducted in-depth keyword research, competitor analysis, and market research to identify growth opportunities Led SEO strategies (on-page & off-page), improving organic rankings and website traffic Implemented email marketing campaigns and automation workflows to boost customer retention and engagement Analyzed campaign performance using tools like Google Analytics, Meta Business Suite, and other reporting dashboards Collaborated with designers, content creators, and developers to ensure consistent brand messaging Core Skills: Paid Advertising (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) Search Engine Optimization (SEO) Social Media Marketing & Management Conversion Rate Optimization (CRO) Email Marketing & Automation Analytics & Reporting Funnel Building & Lead Generation Tools & Platforms: Google Ads | Meta Ads Manager | Google Analytics | SEMrush | Ahrefs | Mailchimp | HubSpot | Canva | WordPress | Shopify