s
sofiavarela

Sofia V

@sofiavarela

CRM and Email Marketing Specialist

Verenigd Koninkrijk
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
I am a CRM and Lifecycle marketer with 4 years of experience building customer journeys that improve retention and drive repeat purchase. I am hands-on across campaign planning, flows, segmentation, testing, and reporting, with a strong focus on making CRM a meaningful growth channel for e-commerce/DTC brands.... Lees meer

Skills

s
sofiavarela
Sofia V
offline • 

Bekijk mijn diensten

E-mailautomatisering
I will be your expert klaviyo email marketer
VanafUS$ 455 / projectMeer informatie

Werkervaring

CRM Manager - Freja Bone Broth

Company • Fulltime

Oct 2025 - Apr 2026 • 6 mos

Owned CRM strategy across segmentation, lifecycle automation and subscriber growth, driving a 23% YoY revenue uplift during the peak period. Defined and built the automations programme from the ground up, delivering a 200% uplift in flow-driven revenue and adding 10k new subscribers within two months through journey optimisation and testing. Optimised the subscription experience, improving UX and strengthening the customer journey to support long-term retention. Led CRM campaign planning across BAU, promotional and product launch activity, ensuring messaging aligned with wider business priorities and trading moments.

Grind

Senior CRM Executive

Grind • Fulltime

Oct 2023 - Oct 2025 • 2 yrs

Lead strategy and execution of all CRM activity, including product launches and BAU campaigns across email and SMS. Optimised customer journeys and database growth through targeted segmentation, lifecycle automation, and testing. Identified opportunities for automation and implemented CRM system improvements to support scalable performance. Developed cross‐channel acquisition strategies to drive subscriber growth and campaign effectiveness. Increased CRM campaign revenue by 127% YoY through strategic optimisation of lifecycle journeys. Delivered targeted campaigns that drove a 30% increase in new subscriptions through refined A/B testing and segmentation.

Digital Marketing Executive - Russell & Bromley

Company • Fulltime

Mar 2023 - Oct 2023 • 7 mos

Managed PPC, SEO and affiliate activity, with responsibility for campaign reporting, optimisation and performance analysis. Supported digital campaign launches across seasonal and trade moments, collaborating with creative and retail teams on cross-channel delivery. Managed external agency relationships across paid media and affiliate activity. Monitored channel performance and identified opportunities to improve conversion and campaign effectiveness Oversaw PPC campaigns across multiple channels with a £400K annual budget.