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Nederlands
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Sophia M
@sofiia4u
Brand designer, Brand Strategist
Oekraïne
Engels
Over mij
I am a professional Brand Designer and Brand Strategist with 3+ years of experience creating visual identities, logos, and full brand guidelines for startups, personal brands, and growing businesses that need a clear and consistent identity they can use across different platforms. I help brands stand out in the market with designs that combine creativity, strategy and consistent brand identities. My services include brand strategy, logo design, visual identity, packaging, and digital branding. The focus is on clarity, trust, and a system that works in real business situations.
Skills
Sophia M
offline •
Portfolio
Werkervaring
Freelancer.com
Freelance • 7 yrs 10 mos
Brand Strategist
Jan 2024 - Present • 2 yrs 7 mos
* Developed brand strategies for small businesses and startups, aligning positioning, messaging, and visual direction with business goals * Conducted market and competitor research to identify differentiation opportunities and define brand positioning * Built brand platforms including mission, vision, values, tone of voice, and key messaging * Structured brand architecture and naming systems where required * Created strategic briefs for visual identity and packaging design to ensure consistency between concept and execution * Defined communication principles and content direction across digital and offline channels * Developed brand guidelines covering both strategic and verbal identity to support consistent brand expression * Collaborated with designers and clients to translate strategy into clear, applicable solutions
Brand Designer
Jan 2024 - Present • 2 yrs 7 mos
* Developed brand identities for small businesses and startups, covering the full cycle from research and concept to final implementation * Designed logos, visual systems, color palettes, and typography with a focus on clarity and scalability * Created brand guidelines and logobooks to ensure consistent use of visual identity across all touchpoints * Designed packaging with attention to structure, storytelling, and shelf visibility * Translated business objectives into practical visual solutions through direct collaboration with clients * Prepared print-ready files and digital assets in line with production and platform requirements * Adapted visual identities for marketing materials, social media, and other communication channels
Graphic designer
Dec 2023 - Present • 2 yrs 8 mos
- designed engaging social media visuals to increase brand presence and recognition - created post templates, story layouts, and promotional graphics for ongoing content - maintained visual consistency across multiple client brands - worked with marketing and content teams to support campaign goals - delivered ready-to-publish digital assets following platform requirements
