Md Foysal

Performance Marketing Consultant

Velocity Ads & Marketing • Parttime

Feb 2024 - Present • 2 yrs 5 mos

Provided comprehensive digital marketing audits and strategy for scaling multi-channel brands. - Conducted deep-dive competitor analysis and audience research to identify untapped market segments. - Created integrated marketing calendars aligning Meta, TikTok, and Email efforts for product launches. - Delivered weekly performance reports focusing on KPIs like MER (Marketing Efficiency Ratio) and LTV.

Senior Google Ads Specialist

Winner Pill • Fulltime

May 2023 - Present • 3 yrs 2 mos

Directed Search, Shopping, and Performance Max campaigns to capture high-intent traffic. - Optimized Merchant Center feeds to resolve policy violations and improve product visibility. - Leveraged automated bidding strategies to maximize conversion value within strict budget constraints. - Achieved a consistent reduction in Cost-Per-Click (CPC) while increasing lead quality for service-based businesses.

Senior Meta Ads Strategist & Media Buyer

ScaleLogic Media • Freelance

May 2021 - Present • 5 yrs 2 mos

Managed full-funnel Meta Advertising campaigns (Facebook & Instagram) for diverse e-commerce niches. - Developed high-converting ad structures utilizing CBO/ABO testing methodologies. - Implemented advanced Pixel tracking and Conversions API (CAPI) to ensure data accuracy. - Scaled monthly ad spend while maintaining a target ROAS of 3.0+, resulting in a 40% increase in year-over-year revenue for key clients.