Sohail Islam

Search Engine Optimization Specialist

Blacksheep Advertising • Fulltime

May 2023 - Nov 2024 • 1 yr 6 mos

 Crafted and executed SEO strategies targeted towards increasing the visibility of international school websites  Specialized in optimizing websites for a global audience, including geo-targeting, hreflang tags, and local search engines.  Led content strategy to include keyword-rich, informative, and engaging content that adheres to SEO best practices, improving both search engine rankings and user engagement.  Implemented ethical link-building strategies to acquire high-quality backlinks from educational directories and authoritative industry resources.  Utilized tools like Google Analytics and SEMrush to track performance indicators, providing actionable insights and regular reports to stakeholders.  Enhanced user experience (UX) and interface (UI) on school websites, leading to improved conversion rates from inquiries to admissions. Ensured optimal mobile experience in line with Google’s mobile-first indexing, leading to increased traffic and engagement from mobile users.  Worked closely with web developers to implement SEO recommendations, such as site structure improvements and page speed optimization.

Search Engine Optimization Executive

StockEdge • Fulltime

Mar 2022 - Apr 2023 • 1 yr 1 mo

 Product StockEdge And Elearnmarkets : Created content strategies for Elearnmarkets.com(Edtech) and StockEdge.com (Fintech)  Optimized Java Script website (web.stockedge.com).  Planning and implementing on-page optimization to guarantee that webpages are packed with the best possible keywords.  Engaged in link building (off-page) promotion of brand activities. Work with the product team to optimize both the new and the existing category, generating the most potential and organic traffic.  Maintained Technical Audits of the websites. Gathering reports from Google Analytics and Google Search Console  Achieved more than 60% growth in organic traffic to Elearnmarkets website selling.  Research SEO keywords to use throughout the company’s website and marketing materials.  Monitor daily performance metrics to understand SEO strategy performance.  Reporting on organic KPI’s to the management & suggesting changes for improvement.  Generating content ideas and delegating these to the team. Also collaborated with content writers for content creation and offering suggestions.

Digital Marketing Consultant

Anudip Foundation • Fulltime

Aug 2021 - Mar 2022 • 7 mos

 Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action enhance and success.  Work closely with BRAC to teach their members about the fundamentals of digital marketing