Sohail Shiraj

Full Stack Software Engineer II

Not Found • Fulltime

Jul 2018 - Present • 7 yrs 10 mos

• Increased customer acquisition and engagement by 20% by developing and maintaining the high-traffic eCommerce platform bookoutlet.ca using Next.js, ensuring mobile-friendly and accessible design. • Drove a 10-15% increase in online sales through targeted A/B testing, feature optimizations, and cross-functional collaboration with IT Ops, design, and external vendors. • Engineered secure, scalable APIs using Node.js, cutting latency by 5% and improving page load times. • Enhanced website performance by 15%, improving Core Web Vitals through lazy loading and minification. • Revolutionized marketing and search capabilities, boosting user retention by 15%, sales by 20%, and marketing efficiency by 60% by integrating AI-powered tools (Klaviyo, Constructor.io) that replaced legacy systems. • Maintained 99.9% uptime and strengthened security by proactively monitoring and resolving vulnerabilities with Sentry.io, ensuring full compliance with industry standards.