Mhaseeb

Google and Facebook Expert

House of Siyyab • Fulltime

Dec 2020 - Present • 5 yrs 5 mos

As a Facebook and Google Ads Expert, I have managed, optimized, and scaled paid advertising campaigns for multiple eCommerce stores, service-based companies, and international brands. My role focuses on building full-funnel advertising strategies that help businesses increase sales, generate high-quality leads, and achieve strong, consistent ROI. I handle complete campaign setup, including audience research, funnel planning, creative strategy, and conversion tracking implementation. On Facebook Ads, I work with Sales, Leads, Conversions, Engagement, and Retargeting campaigns, ensuring each ad set is optimized for maximum performance. I also set up detailed tracking using Meta Pixel, Aggregated Events, and custom conversions to ensure accurate data and better decision-making. On Google Ads, I manage Search, Display, Performance Max, and YouTube campaigns. My responsibilities include keyword research, ad group structuring, negative keyword management, bidding strategy selection, and continuous optimization to improve Quality Score and reduce cost per conversion. Along with setup, I monitor campaigns daily to analyze performance metrics such as CPC, CTR, CPM, ROAS, and conversion rates. I perform A/B testing on ad creatives, audiences, placements, and landing pages to identify opportunities for scaling. When campaigns perform well, I scale strategically while maintaining profitability. Across all accounts, I create detailed performance reports to keep clients informed about results, insights, and next steps. With a data-driven approach and strong understanding of digital marketing funnels, my work consistently helps clients increase revenue, improve lead quality, and build predictable growth systems.

Digital Marketing & Paid Ads Specialist – Digital Roar Agency

Digital Roar Agency • Fulltime

Dec 2020 - Present • 5 yrs 5 mos

I have 6 years of experience in managing paid advertising campaigns through Digital Roar Agency. I specialize in Meta Ads (Facebook & Instagram) and Google Ads, helping businesses generate leads and increase e-commerce sales, particularly in the USA market. My work includes campaign strategy, audience targeting, A/B testing, conversion tracking, and performance optimization to maximize ROI.