Sophia Reynolds

Substack & Beehiiv Email Newsletter Designer

Feb 2024 - Present • 2 yrs 7 mos

Independent freelance practice specializing in Substack, Beehiiv, Ghost Newsletter, and presentation design for clients across the US and internationally. Delivered 80+ projects spanning Beehiiv & Substack Newsletters, membership sites, business websites, and investor-ready decks. Key highlights: - Built and launched Beehiiv & Substack Newsletter for fashion, beauty, and lifestyle brands - Developed Ghost Newsletter sites for newsletter creators and independent publishers migrating away from Flodesk, WordPress, etc - Designed pitch decks for early-stage startups that went on to raise pre-seed and seed rounds - Maintained long-term retainer relationships with 10+ repeat clients for ongoing maintenance and design updates

Web Developer — Bright Pixel Studio

Feb 2020 - Nov 2022 • 2 yrs 9 mos

Full-time developer role at a boutique digital studio serving small and mid-size businesses. Responsible for scoping, designing, and building client websites from discovery to launch. - Led front-end development on 20+ WordPress and Shopify projects annually - Collaborated with project managers and copywriters to deliver polished, on-brand sites under tight deadlines - Introduced a Ghost CMS offering to the studio's service catalog, onboarding the first 3 Ghost clients - Reduced average project delivery time by 20% by building an internal component library in Elementor

Junior Web Designer — CloudMark Creative

Sep 2017 - Jul 2019 • 1 yr 10 mos

Entry-level design and development role at a small web and branding agency. Focused on WordPress builds, template customization, and client-facing presentation materials. - Assisted senior developers on 30+ WordPress websites across healthcare, legal, and real estate verticals - Designed branded PowerPoint and Google Slides templates for client presentations and pitch decks - Handled website QA, cross-browser testing, and pre-launch checklists - Built foundational skills in HTML/CSS, PHP, and Figma through hands-on project work and self-study