Sophie

E-commerce Email Marketing Manager | Retail Conversion Experts

Freelancing Career • Freelance

Mar 2026 - Apr 2026 • 1 mo

In this role, I serve as a dedicated email marketing manager for Shopify and WooCommerce store owners, specializing in Klaviyo, Omnisend, Mailchimp, and MailerLite. My goal is to increase the lifetime value of every customer and recover lost sales. I build out the core automated email flows that every e-commerce store needs: the welcome series for new subscribers, the abandoned cart recovery sequence, the post-purchase thank you flow, and the VIP customer win-back campaigns. I use advanced segmentation to ensure that emails are highly targeted; for example, sending different product recommendations based on what a customer previously bought. I design visually appealing email templates that match the brand's style while staying highly readable on mobile devices. I integrate dynamic product blocks and unique discount codes that expire automatically to create urgency. I also manage weekly newsletter broadcasts, planning the content calendar around holidays and product launches. I constantly monitor the open rates, click-through rates, and revenue generated per email, making adjustments to the strategy to ensure email marketing accounts for at least 30% of the store's total monthly revenue.

Lead Generation & Landing Page Designer | Click Conversion Labs

Freelancer.com • Freelance

Aug 2025 - Feb 2026 • 6 mos

I focused specifically on designing and building high-converting landing pages and opt-in funnels using ClickFunnels, Kartra, and Builderall. My job was to take paid traffic from Facebook and Google and turn it into qualified email leads and booked appointments. I designed clean, professional pages that loaded quickly and clearly communicated the client's offer. I implemented technical features like two-step order forms, countdown timers, and exit-intent popups to capture as many leads as possible. I integrated the landing pages directly with the client's email marketing software so that new leads instantly received their promised lead magnet (like an eBook or webinar link). I also set up custom domain names and SSL certificates to ensure the pages looked professional and secure. A major part of my role was tracking performance; I installed Facebook Pixels and Google Analytics tags to monitor exactly where traffic was coming from and how much it cost to acquire a lead. I constantly tweaked headlines, images, and button placement based on this data, consistently lowering the cost per lead for my clients.

CRM Data Migration & Setup Specialist | Switch Platform Services

Freelancing Career • Freelance

May 2025 - Feb 2026 • 9 mos

As a technical migration specialist, I handled the delicate process of moving companies from old, outdated CRM and email software to modern platforms like HubSpot, Salesforce, and GoHighLevel. My primary responsibility was ensuring that absolutely zero data was lost during the move. I started by exporting massive CSV and Excel files from the old system and spending days cleaning the data—fixing formatting errors, standardizing phone numbers, and removing blank columns. I carefully mapped custom fields from the old software to the new software, ensuring that important historical notes, deal amounts, and lead statuses transferred perfectly. Before doing the final import, I ran small test batches to verify that tags and lists were applying correctly. Once the data was safely imported, I rebuilt all of the client's landing pages, web forms, and email templates in the new platform to ensure a seamless transition for their marketing campaigns. I also reconnected all of their third-party apps and payment gateways. My detailed approach guaranteed that businesses could switch to better software without experiencing any downtime or losing their valuable customer history.