TopFunding

Senior Crowdfunding Strategist & Campaign Manager

TopFunding • ZZP

Aug 2016 - Present • 9 yrs 9 mos

Served as a senior crowdfunding strategist, helping clients plan, launch, and promote campaigns across multiple platforms including GoFundMe, Kickstarter, Indiegogo, and Gamefound. Focused on creating strategies that increase visibility, engage backers, and maximize fundraising potential for both creative and medical campaigns. Key Responsibilities included: Leading the development of campaign strategies and timelines Crafting compelling fundraising stories and campaign content Designing campaign structures optimized for platform algorithms and donor trust Managing email marketing campaigns and outreach to supporters Advising on social media promotion and community engagement Providing analytics and reporting to improve campaign performance Worked with a variety of campaigns, including technology product launches, board games, medical fundraisers, and creative projects. Developed expertise in donor engagement, storytelling, and campaign optimization to consistently help campaigns reach and exceed their funding goals.

Digital Fundraising & Crowdfunding Consultant

Upwork

Aug 2016 - Present • 9 yrs 9 mos

Worked as a digital fundraising consultant supporting campaign creators and nonprofit initiatives with online crowdfunding strategies. Assisted clients in planning, organizing, and promoting fundraising campaigns across platforms such as GoFundMe, Kickstarter, and Indiegogo. Responsibilities included developing campaign messaging, reviewing campaign structures, and helping creators improve how their projects were presented to potential donors and backers. I also supported outreach efforts through email marketing and online promotion to increase campaign awareness. Key responsibilities included: Assisting with crowdfunding campaign planning and strategy Reviewing campaign pages and suggesting improvements Supporting creators with campaign storytelling and messaging Developing email outreach messages for donors and supporters Researching potential audiences and communities for campaign promotion Providing guidance on maintaining engagement during fundraising campaigns Through this role, I gained experience working with different types of crowdfunding projects including medical fundraisers, creative projects, and product launches.