Sourav Mallela

Wordpress Developer & SEO

FortisLondonBuilder ltd • Freelance

Feb 2026 - Present • 5 mos

Project Title: Full-Scale Web Infrastructure & SEO Strategy Client: FortisLondonBuilder Ltd (London-based Construction & Renovation) Status: In Progress Key Responsibilities: Infrastructure Management: Managed domain acquisition via Namecheap and configured high-performance hosting on SiteGround for optimal server-side speed. Custom WordPress Architecture: Developing a comprehensive 10-page site using Elementor, focusing on high-end London construction aesthetics and mobile responsiveness. Strategic On-Page SEO: Mapping a custom keyword strategy Optimizing Meta structures, H1-H6 hierarchies, and image alt-text for search engine visibility. Local SEO & Lead Generation: Configuring the Google Business Profile (GBP) to capture high-intent local traffic. Implementing schema markup to help Google identify the business as a local service provider.

Wordpress Developer and Seo

Riya Construction Ltd • Freelance

Feb 2026 - Mar 2026 • 1 mo

Project: Full Digital Rebrand & SEO Launch for Riya Construction Ltd Managed the end-to-end digital overhaul for a High Wycombe-based construction firm, transforming a dated site into a high-performance lead generation machine. UI/UX Redesign: Rebuilt a 10-page responsive website using Elementor Pro, focusing on high-conversion layouts and custom content architecture for Mobile friendly site. Full-Stack SEO Implementation: On-Page: Conducted deep competitor and keyword research to optimize all 10 pages for local search dominance. Technical SEO: Configured RankMath Plugin , resolved 404 errors, managed 301 redirects, and optimized XML sitemaps. Local SEO: Optimized the Google Business Profile to capture High Wycombe’s local market. Infrastructure & Performance: Seamlessly migrated the site from GoDaddy to SiteGround for 40% faster load times. Set up professional SMTP email notifications for lead forms. Search Console Integration: Verified and indexed the site via Google Search Console for immediate tracking. Post-Launch Support: Provided 30 days of dedicated maintenance, ensuring a 100% bug-free transition.