
Bashiru Basit
influencer marketing research and outreach
Skills

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Portfolio
Werkervaring
Social Media & Content Marketing Specialist
Self Employed • Fulltime
Nov 2025 - Present • 10 mos
Planned and managed social media content for consumer and eCommerce brands, with a focus on Instagram and TikTok. Created content calendars, researched trending topics and formats, developed captions and content ideas, monitored audience engagement, and conducted competitor research. I also monitored influencer and UGC activity, identified potential creators for brand partnerships, and helped organize social media campaigns around products and promotional opportunities.
Freelance
ZZP • 2 yrs 1 mo
Influencer Research & Outreach Specialist
Sep 2025 - Present • 1 yr
Researched and shortlisted influencers, UGC creators, and content creators for brand partnership campaigns across Instagram and TikTok. Evaluated creators based on audience relevance, engagement, niche, content quality, location, follower range, and overall brand compatibility. Built organized influencer prospect lists containing creator profiles, platforms, audience information, engagement data, contact information, collaboration fit, and outreach status. Created personalized outreach messages, managed follow-ups, tracked responses, and helped brands identify suitable creators for paid collaborations, gifting campaigns, affiliate partnerships, and UGC campaigns.
Social Media Manager & Influencer Outreach Specialist
Aug 2025 - Present • 1 yr 1 mo
Managed social media activities for eCommerce, fashion, beauty, lifestyle, and consumer brands across Instagram, TikTok, Facebook, and other social platforms. Responsibilities included social media content planning, content scheduling, community engagement, competitor research, influencer research, creator sourcing, personalized influencer outreach, UGC research, and partnership management. I researched relevant influencers and UGC creators based on niche, audience, engagement, location, content quality, and brand fit. I also organized creator databases, prepared outreach campaigns, followed up with prospects, and tracked conversations and collaboration opportunities. I supported brands in maintaining a consistent social media presence while identifying content trends, creator opportunities, and strategies to improve audience engagement.