
Sapna M
Top Rated Upwork Social Media Manager and Featured Career Mentor
Skills

Bekijk mijn diensten


Portfolio
Werkervaring
Agency
Parttime • 2 yrs 2 mos
Social Media Manager
Feb 2025 - May 2025 • 3 mos
Worked for the author page of the founder and handled and created content for the social media platforms like YouTube, Instagram, Facebook, etc for the medical marketing agency!
Senior Marketing Manager
Jun 2021 - May 2023 • 1 yr 11 mos
Responsibilities: Led a team of SEO Managers, Designers, Social Media Managers, Content Writers, and Interns and their project prioritization and assigning tasks and timelines! Plan, implement, manage, review, assign, handle, and monitor digital marketing strategies, email marketing campaigns, social media strategies, & paid search & marketing campaigns & handling client calls with monthly reports. Collaborated with cross-functional teams and stakeholders, including sales, engineering, and customer success, to align marketing initiatives with business goals. Conducted market research to identify target markets, customer needs for the clients. Created and managed marketing campaigns across various channels, including digital, social media, email marketing, content marketing, PR, and events for the agency and clients. Oversaw the creation of compelling marketing content, including blog posts, whitepapers, case studies, and videos, to support lead generation and brand positioning. Managed the company's online presence, including website content, SEO optimization, and social media platforms and also for clients. Developed compelling and engaging content for social media calendars, paid ad campaigns, and email marketing campaigns, tailored to meet the requirements of digital marketing initiatives for businesses. Monitored and analyzed marketing metrics and KPIs to measure campaign effectiveness and made data-driven decisions. This includes tracking metrics such as website traffic, conversion rates, and ROI. Provide regular reports to management on campaign performance using Google Analytics, FB Manager, FB Ads, UberSuggest, Ahrefs, etc. Stay up-to-date with industry trends and emerging marketing technologies for growth. Managed the marketing budget effectively, ensuring optimal allocation of resources and a strong ROI. Built websites using the Wix platform. Mentored the team members and also helped HR team in hiring the best talents.