
Stanley Shelby
Fitness Gym Personal Trainer Social Media Content and Lead Marketing Manager
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Fitness Social Media Manager and Content Strategist
Fiverr • Freelance
Jan 2026 - Present • 9 mos
Managed social media content and digital marketing for personal trainers, fitness coaches, athletes, gyms and sports-focused brands across Instagram, TikTok, Facebook and YouTube. My work focused on turning workout footage, coaching knowledge, athlete achievements and fitness offers into consistent content that builds visibility, authority and audience trust. Responsibilities included content strategy, monthly calendars, Instagram posts, carousels, Stories, Reels, TikTok videos, YouTube Shorts, caption writing, hashtag and keyword research, profile optimization, scheduling, community engagement and performance reporting. I also developed personal-brand content for coaches and athletes using training clips, educational posts, transformation stories, game-day content, achievements, behind-the-scenes footage and promotional campaigns. The goal of each project was to create a professional fitness presence that communicates expertise clearly and gives potential clients, followers, fans and partners a reason to stay connected.