Stella

Content Strategist

Kutchina • Fulltime

Jan 2025 - Present • 1 yr 5 mos

Website Content Management & Optimization Creating, managing, and optimizing the entire website content, including product pages, blog pages, and other internal pages. Social Media Content Creation & Management Maintain content calendar, ensure timely engagement, brand presence & handle customer queries and comments on social media handles. Content & Creative Ownership Own Kutchina’s content-led ecosystem across its online and offline channels of marketing Brand Creative visualization & conceptualization Conceptualizing, visualizing, and creating content for social media channels and ad campaigns. Agency, Content Creators & Brand Collaboration Manage end-to-end collaboration with creative agencies, content studios, photographers, videographers, and creators. Integrated Content Strategy & Campaign Thinking Concept-to-execution for brand campaigns, social media storytelling, performance creatives, ATL/BTL marketing collaterals, showroom branding, product launches, and festive moments. Content Production: Shoots, Films & Formats Oversee content production across product shoots, scripts, testimonials, campaign films, short-form videos, reels, and showroom walkthroughs. Cross-Functional Content Alignment Work closely with Digital Marketers, Sales, Retail, Product, and BTL teams to align content execution with campaign objectives.