Annie Edwards

Senior YouTube Marketing & Social Media Manager

Contractor Independence Marketing • Parttime

Feb 2025 - Jan 2026 • 11 mos

• Developed and implemented YouTube growth strategies for content creators, brands, coaches, and businesses across multiple industries. • Managed over 50 YouTube channels, optimizing video titles, descriptions, tags, playlists, and content strategies to improve visibility and audience engagement. • Designed attention-grabbing YouTube thumbnails that increased click-through rates and boosted video performance. • Edited long-form YouTube videos, YouTube Shorts, and promotional content to maximize viewer retention and engagement. • Created and managed social media marketing campaigns across Facebook, Pinterest, TikTok, Twitter, and YouTube. • Built and managed Facebook communities, increasing member participation and strengthening brand loyalty. • Developed Pinterest marketing campaigns and custom Pinterest graphics that generated targeted traffic and increased content reach. • Produced viral video campaigns that attracted thousands of organic views and enhanced brand awareness. • Designed professional social media graphics, banners, and marketing materials tailored to client branding. • Created TikTok ad creatives and video advertisements focused on engagement, lead generation, and sales growth. **Achievements:** • Helped clients achieve consistent audience growth through strategic content marketing. • Increased YouTube channel engagement through optimized thumbnails and video editing. • Improved social media reach and community interaction across multiple platforms. • Successfully managed marketing campaigns for authors, entrepreneurs, influencers, coaches, and small businesses.

Social Media Marketing & YouTube Growth Specialist

Upwork • Freelance

Jan 2021 - Apr 2024 • 3 yrs 3 mos

• Managed and grew YouTube channels across multiple niches, helping clients increase views, watch time, subscriber growth, and overall channel performance. • Designed high-converting YouTube thumbnails that improved click-through rates and audience engagement. • Edited YouTube videos, shorts, and promotional content optimized for audience retention and platform algorithms. • Developed and executed social media marketing strategies across YouTube, Facebook, Pinterest, TikTok, and Twitter. • Created viral content campaigns that generated significant audience growth and increased brand visibility. • Managed Facebook business pages and Facebook groups, driving community engagement and organic growth. • Designed Pinterest graphics and implemented Pinterest marketing strategies to increase traffic and brand awareness. • Created TikTok advertising campaigns and promotional videos to improve reach, engagement, and conversions. • Designed professional social media graphics, banners, and promotional materials for businesses, authors, influencers, and entrepreneurs. • Provided YouTube channel management services including SEO optimization, content scheduling, analytics monitoring, keyword research, and audience growth strategies.