
Steve
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E-commerce Digital Marketing & Shopify Specialist
AscendQ Web Development • ZZP
May 2023 - Apr 2026 • 2 yrs 11 mos
Develop and execute digital marketing strategies for e-commerce brands, with a strong focus on Shopify stores. Help store owners improve product positioning, store structure, conversion opportunities, and customer acquisition. Conduct product and market research to identify commercially viable products and target audiences. Optimize Shopify stores for user experience, conversion rate, SEO, and overall brand credibility. Develop marketing strategies across Meta Ads, TikTok, Google, social media, and organic traffic channels. Analyze customer behavior, competitors, market trends, and campaign performance to identify growth opportunities. Assist e-commerce businesses with product listings, collections, landing pages, promotional campaigns, and marketing funnels. Work with entrepreneurs to build practical, scalable e-commerce systems focused on sustainable growth rather than short-term tactics.