Zahidul I.

Performance Marketing & Social Media Ads Specialist

Brainwalnut • Freelance

Mar 2023 - Nov 2025 • 2 yrs 8 mos

As a Performance Marketing & Social Media Ads Specialist at Brainwalnut, I manage end-to-end digital advertising campaigns that help businesses generate qualified leads, increase sales, and maximize return on ad spend (ROAS). I specialize in planning, launching, optimizing, and scaling campaigns across Google Ads (Search, Shopping, Performance Max, Display & YouTube) and Meta Ads (Facebook & Instagram). My work focuses on developing data-driven marketing strategies that improve campaign performance while reducing wasted ad spend. Beyond campaign management, I implement accurate conversion tracking and analytics to ensure every optimization decision is based on reliable data. I configure Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, Meta Conversions API (CAPI), and Server-side Tracking (Stape) to provide complete visibility into user behavior and campaign performance. My responsibilities include keyword research, audience targeting, campaign structure, bid strategy optimization, creative testing, conversion tracking implementation, performance analysis, and continuous campaign optimization. I monitor key performance metrics, identify growth opportunities, and implement data-backed improvements that drive measurable business results. I have worked with eCommerce brands, service-based businesses, healthcare providers, local businesses, and lead generation companies, helping them build scalable advertising systems that deliver consistent, profitable growth. Core Expertise * Google Ads Management * Meta Ads Management (Facebook & Instagram) * Google Ads Conversion Tracking * Google Tag Manager (GTM) * Google Analytics 4 (GA4) * Meta Pixel & Conversion API (CAPI) * Server-side Tracking (Stape) * Enhanced Ecommerce Tracking * PPC Audits & Performance Optimization * Conversion Rate Optimization (CRO) I combine strategic media buying with accurate analytics to help businesses achieve sustainable growth.

Performance Marketing & Conversion Tracking Specialist

DOMINION • Freelance

Jan 2024 - Jul 2025 • 1 yr 6 mos

At DOMINION, I work as a Performance Marketing & Conversion Tracking Specialist, helping businesses grow through high-performing Google Ads and Meta (Facebook & Instagram) Ads campaigns backed by accurate conversion tracking. My primary responsibility is planning, launching, managing, and optimizing paid advertising campaigns that generate qualified leads, increase online sales, and maximize return on ad spend (ROAS). I work across Google Search, Shopping, Performance Max, Display, YouTube, and Meta Ads, developing data-driven strategies tailored to each client’s business goals. I manage every stage of the advertising process, including account structure, keyword research, audience targeting, bid strategy optimization, ad copy and creative testing, budget management, A/B testing, remarketing, and continuous performance optimization. Through ongoing analysis and strategic improvements, I help businesses reduce wasted ad spend while scaling profitable campaigns. To ensure every optimization decision is based on reliable conversion data, I also implement and maintain advanced tracking systems. I configure Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, Meta Conversions API (CAPI), and Server-side Tracking (Stape). I audit tracking setups, resolve attribution issues, validate events, and ensure accurate reporting across advertising platforms. Working with eCommerce brands, local businesses, healthcare providers, and service-based companies, I help transform advertising data into actionable insights that improve campaign performance and support sustainable business growth. I combine performance marketing with accurate conversion tracking to help businesses maximize ROI, improve campaign performance, and achieve sustainable growth.