Susanna

@suereact

Google Ads Specialist PPC Campaign Management SEM Lead Generation

Oostenrijk
Engels, Duits
Sommige informatie wordt in het Engels weergegeven.
Over mij
I’m a Performance Marketer with 5+ years of hands-on experience in PPC campaign setup and management, helping businesses across industries grow through Search Engine Marketing, smart strategy, and conversion tracking that actually works. What I Can Do for You: • Google Ads: Search, Display, PMAX • Keyword Research based on intent, CPC & competition • High-converting Ad Copy • A/B Testing & campaign optimization • Budget management & performance monitoring Whether you need a full campaign setup or ongoing PPC management, I bring structure, clarity, and results. Message me for custom offer!... Lees meer

Skills

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suereact
Susanna
offline • 

Bekijk mijn diensten

Installatie en strategisch advies
I will setup high performance google ads campaign
VanafUS$ 20 / projectMeer informatie

Portfolio

Werkervaring

SEA/SEM Manager | PPC

Remote • ZZP

May 2023 - Present • 3 yrs

– Managed Google Ads & Meta Ads accounts focused on lead generation and customer acquisition. – Reduced CPA by 20–45% through campaign restructuring, search intent refinement, and full-funnel optimization. – Built scalable campaign structures (Search, PMax, remarketing) to improve ROAS and long-term account stability. – Implemented and troubleshot conversion tracking via GTM, GA4, enhanced conversions, call tracking, improving attribution accuracy. – Developed automated performance dashboards in Looker Studio, enabling clients to monitor KPIs in real time. – Provided strategic scaling recommendations based on data analysis and business goals.

Performance marketing manager | PPC

MixDigital • Parttime

Oct 2022 - May 2023 • 7 mos

– Managed Google Ads & Meta Ads campaigns focused on lead generation and eCommerce growth. – Increased website Conversion Rate by 5x through landing page restructuring, UX optimization, and message-to-intent alignment. – Improved campaign ROAS by 30–55% via keyword restructuring, audience segmentation, and smart bid adjustments. – Reduced CPA by 25–40% by eliminating inefficient search terms, optimizing funnel stages, and reallocating budget to high-intent traffic. – Conducted full-funnel performance analysis (ads → landing → checkout), identifying bottlenecks that increased qualified lead volume by 60%+. – Provided strategic scaling recommendations based on performance data, enabling consistent month-over-month revenue growth.

SEA/SEM Manager & Analyst | PPC

Elite Experience • Fulltime

Jul 2021 - Aug 2022 • 1 yr 1 mo

– Managed Google Ads budgets for multi-location entertainment venues (Austria & Dubai markets). – Increased Google Ads revenue by 40% within the first month through campaign restructuring and smart bid automation. – Improved ROAS by optimizing seasonality-based budget allocation and high-intent keyword targeting. – Implemented full-funnel conversion tracking, ensuring accurate revenue attribution. – Built automated executive dashboards, reducing reporting time by 50% and enabling faster strategic decisions. – Managed monthly budgets up to $15,000+, ensuring KPI achievement across reach and performance objectives. – Identified product and funnel bottlenecks through data analysis, leading to measurable increases in conversion rates. – Launched and optimized A/B tests (ads & landing pages), improving CTR by 20–35% across key campaigns.