
Sunsidecity
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Social Media Manager
Sunshine & K • Freelance
Sep 2025 - Jun 2026 • 9 mos
Developed and executed social media strategies across Instagram, TikTok, and Facebook, increasing overall engagement by 45% Created and scheduled content calendars, producing 15+ posts per week aligned with brand voice and seasonal campaigns Grew follower base from 8,000 to 32,000 within 10 months through targeted content and influencer collaborations Analyzed performance metrics using Meta Business Suite and Google Analytics to optimize campaigns and improve ROI Managed paid social advertising campaigns with a budget of $5,000/month, achieving a 60% increase in conversions Collaborated with design and marketing teams to produce high-quality graphics, reels, and video content Responded to customer inquiries and comments, improving response time by 30% and boosting community satisfaction