Suweksha S.

Associate Director of Advancement

The University of Utah • Fulltime

Jul 2024 - Present • 2 yrs 2 mos

Launch and execute the Department of Surgery’s inaugural annual giving program in collaboration with the department leadership, utilizing email, direct mail, digital, social media, and emerging technologies to engage grateful patients, families, alumni, and other stakeholders. • Achieved a 73% year-over-year increase in distinct donors, culminating in 276 donors in FY2025, the largest total in five years in the department through strategic outreach and strengthened annual giving initiatives. • Drove donor engagement with average of 40%+ open rates on annual giving email campaigns by partnering with Clinical Marketing, Surgery Marketing and UHealth PR teams to develop targeted communications for five Giving Day campaigns, year-end appeals, and specialty campaigns. • Documented 250+ key donor interactions, creating 211 qualified opportunities and 120 booked donor plans, which contributed to $400,000+ in secured gifts for departmental initiatives. • Engaged 152 first-time donors in FY2025, leveraging U Giving Day to bring in 68 new supporters and raise $6,000+from new donor contributions. • Foster cross-functional collaboration by working with teams across University Advancement, including legacy giving, marketing, alumni relations, corporate and foundation giving, and central advancement annual giving. • Lead planning and coordination of virtual and hybrid events to engage donors and raise funds for department initiatives such as Burn Center, Division of Transplant, Center for Global Surgery, Division of Plastic Surgery, Division of Urology, and Trauma.