Suzen Albert
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SEO
My Own Lane • ZZP
May 2024 - Present • 2 yrs 3 mos
"I performed a technical audit, optimized Core Web Vitals for speed, and restructured the internal linking to guide users to high-value pages." Result: "Reduced bounce rate to 45% and increased conversion rate by 22% within three months." Technical Win (Good)Business Impact (Better)Ranked for 50 new keywords. Captured $15k/month in estimated traffic value from competitors. Fixed 200 crawl errors. Improved indexation speed, leading to a 30% lift in organic sessions. Optimized Meta Tags. Increased Click-Through Rate (CTR) by 12%, resulting in 500+ extra leads. "I specialize in the Canadian bulk-market landscape, where I've successfully navigated high-competition keywords and localized SEO for delivery services in major hubs like Toronto and Scarborough." "After a Google Core Update caused a temporary dip, I identified the E-A-T (Expertise, Authoritativeness, Trustworthiness) gaps, updated the content strategy, and recovered the traffic within 30 days."