Swapnil D.

Product Designer

PlaySimple Games • Fulltime

Apr 2023 - Jul 2026 • 3 yrs 3 mos

- Applied UX principles, visual hierarchy, colour contrast, attention flow across 1,000+ digital creatives for ad campaigns and social media, achieving a 30 - 40% average improvement in CTR. - Designed and maintained a component-based asset library, improving design consistency and production speed across the team. - Built an internal folder-management system using information architecture principles, making team assets findable at scale. - Worked cross-functionally with marketing and engineering from brief through delivery.

Freelance Visual & Brand Designer

Self Employed • ZZP

Jul 2021 - Mar 2023 • 1 yr 8 mos

- Ran end-to-end design projects for 10+ clients, from discovery brief through feedback cycles and iterative revisions the full project lifecycle, owned solo. - Built brand identity systems (logos, style guides, colour palettes, typography) for 3+ startups, grounded in research into how their customers perceived them. - Increased client brand engagement by 40 - 60% through design decisions based on user attention patterns and brand psychology. - Managed 3–4 concurrent projects with a largely repeat client base.