Syed Ebad

Senior SEO Specialist

People Per Hour • Freelance

Nov 2022 - May 2025 • 2 yrs 6 mos

As an SEO Analyst at Siliconwhiz, I led SEO strategies focused on improving organic search visibility, keyword rankings, website performance, and sustainable traffic growth. My role involved developing search optimisation strategies, conducting competitor research, improving website content, and implementing on-page, technical, and local SEO best practices. Key Contributions Included: - Conducting keyword research, competitor analysis, and search intent mapping to identify organic growth opportunities. - Optimising website content, meta titles, descriptions, headings, URLs, and internal linking structures. - Identifying technical issues related to crawling, indexing, website speed, and overall site performance. - Developing SEO content strategies aligned with user intent and Google's search guidelines. - Implementing schema markup, local search optimisation, and structured data improvements. - Applying GEO and AEO strategies to improve content relevance for AI-powered search experiences. - Monitoring organic traffic, keyword performance, and indexing through Google Search Console, Google Analytics 4, and SEO tools. - Preparing performance reports and recommending data-driven improvements to support long-term organic growth.

SEO Analyst & Content Optimisation

Upwork • Freelance

Jul 2020 - Oct 2022 • 2 yrs 3 mos

At Spheric Solutions, I supported the digital marketing team with SEO research, website content optimisation, and organic search visibility improvements. My role involved assisting senior team members with keyword research, competitor analysis, on-page optimisation, and content management to support website performance and search rankings. Key Responsibilities Included: • Assisting with keyword research and identifying relevant search terms for website pages and blog content. • Supporting on-page SEO improvements, including meta titles, descriptions, headings, and image alt text. • Conducting basic competitor research to identify content gaps and organic search opportunities. • Helping optimise website content for search intent, readability, and keyword relevance. • Assisting with internal linking, content updates, and website structure improvements. • Supporting basic website audits and identifying common technical issues. • Monitoring website traffic and organic performance using Google Analytics and Google Search Console. • Coordinating with content and marketing teams to ensure timely publication of optimised content.