Syed Hassan

Amazon Advertising and Catalog Manager

Wexford Home • Freelance

Jul 2022 - Present • 3 yrs 10 mos

In this role, I am performing below-mentioned tasks but not limited to these • Develop and execute PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. • Monitor campaign performance, adjust bids, and optimize keywords to achieve the best ROI. • Use data-driven insights to refine PPC strategies and improve ad spend efficiency. • Track key performance metrics such as traffic, conversion rates, sales, and ACOS. • Provide regular reports on catalog and PPC performance, identifying opportunities for optimization. • Address and resolve issues related to bulk feed uploads, listing errors, and SKU mismatches. • Create and manage detailed product listings, including titles, descriptions, bullet points, and images. • Optimize listings for Amazon SEO by incorporating relevant keywords and improving content for better visibility and conversion. • Conduct thorough keyword research using tools like Helium 10, Jungle Scout, and Amazon's search term report. • Continuously optimise backend search terms, titles, and descriptions to improve organic rankings. • Manage product variations (size, color, model) and ensure accurate and consistent listing details. • Manage FBA inventory, including shipments, reconciliations, and removals. • Set up and manage promotional campaigns, including Lightning Deals, Coupons, and Subscribe & Save. • Analyze customer feedback and reviews to inform product and marketing strategy adjustments.

Amazon Brand Manager | Amazon PPC & Advertising Specialist

Upwork • Freelance

Dec 2020 - Present • 5 yrs 5 mos

I, as an Amazon Brand Manager and Amazon Advertising Specialist, specialize in breaking down the barriers that often hold businesses back from harnessing the true power of Amazon. With over 4 years of extensive experience in Amazon consultancy, I've successfully managed various brands, generating millions in revenue. But I offer more than just the usual Amazon services. I bring a holistic approach that merges Amazon PPC expertise with Amazon FBA brand management consulting, turning Amazon from a feared marketplace into fertile ground for your brand's (re)birth. My core skills and expertise to improve your Brand on Amazon 🔰 Amazon PPC Campaigns Management and Optimisation 🔰 Amazon FBA PPC Launch Plan and Ranking Strategy 🔰 Campaigns Audit and Report Analysis 🔰 Ranking and Conversion Campaigns 🔰 Research and Awareness Campaigns 🔰 PPC Budgeting and Forecasting 🔰 Extracting highly converting search terms for PPC Expansion 🔰 Exploring the PPC opportunities and scaling the campaigns 🔰 Search Query Performance Analysis 🔰 Listing Retail Readiness evaluation using Competition Scorecard 🔰 Review Analysis using Amazon's Product Opportunity Explorer (POE) 🔰 Keywords Research & Competition Analysis 🔰 Listing Creation and Optimisations I bring this comprehensive skill set to the table because I understand that Amazon FBA's success concerns more than one aspect. It's about optimizing every facet of your business to create an unstoppable force. With a passion for staying up-to-date with Amazon's ever-evolving landscape, I'm committed to keeping your brand at the forefront of this competitive marketplace. Ready to take your Amazon FBA business to the next level? Let's connect and discuss how I can elevate your brand's presence, increase profitability, and secure your spot in the Amazon spotlight.

Amazon Advertising Expert

Accardi Products, Cravebox • Freelance

Dec 2023 - Sep 2024 • 9 mos

As an Amazon Advertising expert, I oversee all aspects of advertising campaigns for Cravebox, driving growth and profitability. With a focus on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, I manage daily optimizations, budget control, and bid adjustments to meet business goals. Utilizing advanced tools such as Scale Insights, I ensure campaigns deliver strong results while keeping the TACoS under 4% to improve account profitability. Key Responsibilities: • Managed Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, optimizing performance and visibility. • Created and launched new campaigns aligned with the brand's growth strategy to increase product exposure and sales. • Conducted daily and weekly campaign optimizations, adjusting bids and targeting to maximize return on ad spend (RoAS) while keeping ad spend efficient. • Managed campaign budgets at both the account and ASIN levels, ensuring optimal pacing and allocation. • Leveraged keyword research to optimize ad targeting, improving campaign relevance and performance. • Tracked account performance using daily and weekly trackers, while employing PPC tools like Scale Insights for data-driven adjustments. • Analyzed campaign data through Amazon’s Advertising Console, identifying trends and areas for improvement. • Developed retargeting strategies via Sponsored Display ads, boosting brand visibility and conversions. • Created custom performance reports, offering actionable insights and aligning strategies with broader marketing goals. • Monitored competitors and adjusted PPC strategies accordingly, ensuring the brand remained competitive. • Streamlined operations with bulk actions to efficiently manage campaigns at scale. • With a proven track record of improving sales and optimizing ad spend, I deliver tailored PPC strategies that contribute to sustainable business growth and profitability.