Syed Masud

Digital Marketing

Online Media Business Company • Freelance

Feb 2019 - Present • 7 yrs 7 mos

Digital Marketing & Social Media Strategy Overview Digital marketing encompasses all online channels used to promote brands, connect with target audiences, and drive business growth. Platforms like YouTube, Instagram, Facebook, and others play unique roles in modern marketing strategies. Core Channels and Platforms YouTube (Video Marketing): Ideal for long-form tutorials, product reviews, and brand storytelling. It combines search intent (as the world's second-largest search engine) with immersive video ads to capture high user engagement. Instagram (Visual & Influencer Marketing): Focuses heavily on high-resolution imagery, short-form Reels, and Stories. It is exceptionally effective for lifestyle, e-commerce, and collaborations with digital creators. Facebook (Community & Targeted Advertising): Offers robust community-building features through Groups and precise demographic/behavioral ad targeting, making it a staple for broad customer acquisition. Other Social Platforms (LinkedIn, TikTok, X): LinkedIn drives B2B networking and professional thought leadership, while TikTok captures fast-paced Gen Z attention through viral short-form video trends.

Assistant Manager (MIS & Planning)

Sister Denim Composite Ltd • Fulltime

Dec 2015 - Present • 10 yrs 9 mos

For over 10 years, I have been working as a dedicated Excel Expert in a corporate environment, helping companies streamline their data operations, automate workflows, and transform complex datasets into clear, actionable business insights. Key Responsibilities & Achievements: Professional Reporting & Formatting: Developed comprehensive management reports, visual charts, and applied professional data formatting to present clean, highly structured, and presentation-ready spreadsheets. Automation, VBA & Macros: Created complex automated workflows, user-defined solutions, and macros using VBA coding to eliminate repetitive manual tasks and reduce processing time significantly. Important Excel Functions & Data Management: Utilized powerful Excel functions (such as VLOOKUP, XLOOKUP, Index/Match, Pivot Tables, and logical formulas) to manage, analyze, and optimize large-scale corporate databases with 100% accuracy. Data Cleaning & Structure: Cleaned, validated, and structured messy raw data from multiple sources into standardized, error-free databases. Process Optimization: Collaborated with cross-functional teams to identify workflow bottlenecks and implement efficient, automated spreadsheet-based solutions. With a decade of hands-on corporate experience, I bring high-level precision, problem-solving skills, and deep analytical expertise to every project I handle.