t
tamiinasc_s

Tamiris S.

@tamiinasc_s

CRM Specialist

Brazilië
Engels, Spaans
Sommige informatie wordt in het Engels weergegeven.
Over mij
I’m a CRM & Marketing Automation Specialist with 9+ years of experience helping e-commerce and digital businesses increase revenue through data-driven strategies. Expert in Salesforce Marketing Cloud, I design and optimize customer journeys across Email, SMS, and WhatsApp to improve engagement, retention, and conversion. Skilled in CRM strategy, lifecycle marketing, segmentation, CDP, and A/B testing, I focus on delivering measurable results and scalable growth. If you're looking to improve your CRM performance, automate your marketing, and drive measurable results, I’m here to help.... Lees meer

Skills

t
tamiinasc_s
Tamiris S.
offline • 

Bekijk mijn diensten

E-mailautomatisering
I will build automated customer journeys for ecommerce brands
VanafUS$ 90 / projectMeer informatie
Campagnemanagement
I will create ecommerce lifecycle email marketing strategies
VanafUS$ 80 / projectMeer informatie

Werkervaring

LG_Electronics

Data and CRM Specialist

LG Electronics • Fulltime

Apr 2024 - Present • 2 yrs 1 mo

• Leadership of the regional CRM strategy across Latin America (Brazil, Chile, Peru, Colombia, Argentina, Panama, Mexico, and Ecuador), supporting local markets with strategic guidance, best practices, and data-driven initiatives to maximize results. • Responsible for the implementation and governance of customer journeys across all subsidiaries, currently accounting for 30% of total CRM revenue. • Management of regional CRM performance, leveraging Salesforce Marketing Cloud, Einstein Tags, and Data Cloud, with a focus on behavioral journeys, web data activation, and campaigns based on calendar and customer lifecycle. • Leadership of strategic projects, including CDP implementation, evolution of the Salesforce Marketing Cloud ecosystem, loyalty program development, and customer insights research. • Ownership of the strategy for data exploration, activation, and advanced usage within the CDP, ensuring integration between data, CRM, and communication channels. • Cross-functional collaboration with Compliance, Marketing, Sales, Customer Service, and Technology teams to ensure strategic alignment, governance, and efficient execution. • Ownership of monthly executive reporting for the LATAM region, using Tableau, Looker, and Google Analytics to deliver actionable insights, performance analysis, A/B testing, and strategic recommendations to drive revenue growth. • Leadership in partner and agency management, coordinating CRM operations for 8 subsidiaries, including daily communications, campaign calendars, and journey creation, optimization, and maintenance. • Delivery of integrated CRM and paid media projects, supporting new product launches (NPI).