Tanya Weyliee

Senior Book Marketing Strategist

Freelance • Freelance

Mar 2021 - Jan 2026 • 4 yrs 10 mos

As a dedicated book marketing consultant, I specialize in transforming manuscripts into Amazon Best Sellers through data-driven digital strategies. I have successfully managed promotional campaigns for over 150+ authors across diverse genres including Romance, Thriller, and Business. Key Achievements: • Viral Growth: Developed and executed "BookTok" strategies that resulted in over 5M+ organic views for client titles. • KDP Optimization: Consistently improved Amazon Sales Rank (ABSR) for clients, moving titles from the top 100,000 to the Top 100 in their respective categories. • Ad Management: Managed a cumulative $50k+ in TikTok and Amazon Ad spend with an average ROAS (Return on Ad Spend) of 3.5x. • Brand Building: Assisted 20+ debut authors in building a cohesive social media presence from scratch, securing long-term reader engagement.

Digital Marketing Specialist

Remote • Freelance

May 2023 - Dec 2025 • 2 yrs 7 mos

Following my graduation, I worked with boutique marketing agencies focusing on content lifecycle management and audience acquisition. I transitioned into the publishing niche to apply high-level corporate marketing principles to the independent author market. Key Achievements: • Content Strategy: Designed multi-channel marketing funnels that increased lead generation by 40% for publishing-related services. • Market Analysis: Conducted deep-dive genre research to identify untapped market opportunities for non-fiction authors. • Technical Writing: Authored and edited high-converting promotional copy for email newsletters and landing pages.