Tayyab Iqbal

Senior Product Designer | UI/UX for B2B SaaS & Fintech

Upwork • Freelance

Jun 2026 - Present • 0 mos

Senior Product Designer working with international clients through Upwork across B2B SaaS, fintech, Web3, and AI-native platforms. Focused on user experiences that scale with product and convert at the buying moment, not just designs that look good in case studies. What I deliver for clients: - End-to-end product design for SaaS platforms, dashboards, and complex web applications - Scalable design systems with tokens, components, and developer-ready handoff in Figma - High-conversion landing pages with CRO-focused architecture - Mobile-first product UX for iOS and Android, designed platform-native - AI-assisted workflows using Lovable, Cursor, Framer, and Claude Code for faster iteration without sacrificing quality Selected client work: - SHURQ (UK B2B SaaS): Design system and MVP UX through funding raise - CallCabinet (Enterprise compliance analytics): Complex workflow simplification, dark mode dashboard - HODLNEER (Web3): Full design system across product and marketing surfaces - DistributorOS (B2B merchant SaaS): Lovable prototype, then QA gatekeeper on PHP/React rebuild - AlterCall (AI coaching platform): High-conversion marketing site and product dashboard - Motor Care Club (UK club membership): Member dashboard across desktop and mobile, six states How I work: I lead with conversion architecture and information hierarchy before touching visuals. Engineers get specs they can build from, not just pretty Figma frames. I run QA after handoff to make sure what ships matches what was designed. Clients keep me on retainer because the work holds up across releases, not just at launch. Recognized for: - 7+ years in product design across multiple industries - Senior ownership, no hand-holding required - Direct communication and predictable delivery - Certifications from Interaction Design Foundation, Google, Anthropic Academy, UX Magazine Available for fractional, project-based, and retainer engagements.

Lead Design Engineer

Contra • Freelance

May 2025 - Present • 1 yr 1 mo

Independent Lead Design Engineer working with startups and scale-ups through Contra. I sit between product design and engineering, shipping production-ready interfaces with AI-native tools (Lovable, Cursor, Framer, Claude Code) and Figma. Who I work with: - Early-stage founders who need senior design ownership without a full-time hire - Scale-up product teams needing fractional design leadership - Agencies looking for embedded UX/UI partners for specific engagements - Funded startups in B2B SaaS, fintech, Web3, and AI What I bring to engagements: - End-to-end product design across web apps, dashboards, mobile, and marketing - Scalable design systems with proper tokens, components, and developer handoff - Conversion-led UX thinking, not just visual craft - Direct collaboration with engineering, I ship designs that build cleanly - AI-assisted workflows that compress timelines without compromising quality Selected engagements: - SHURQ (UK B2B SaaS): Design system and MVP UX through funding raise - CallCabinet: Enterprise compliance analytics, complex workflow simplification - HODLNEER: Web3 design system across product and marketing - DistributorOS: Lovable prototype to production rebuild, QA gatekeeper on PHP/React - AlterCall: AI coaching platform, marketing site and product UX - Motor Care Club: UK membership club, member dashboard system How I engage: I lead with structure before visuals. First week is always research, journey mapping, and conversion architecture. UI comes after the foundation is right. Engineers get specs they can ship from, not pretty frames they have to reinterpret. I stay on through implementation to make sure what ships matches what was designed. Available for: Project-based work, fractional retainers (10-30 hrs/week), and embedded engagements with product teams. 7+ years, certified by Interaction Design Foundation, Google, Anthropic Academy.

Senior Product Designer

Behance • Freelance

Feb 2022 - Present • 4 yrs 4 mos

Senior Product Designer publishing case studies and creative work on Behance since 2022. Focused on cinematic, conversion-driven design across B2B SaaS, fintech, Web3, AI platforms, and premium consumer brands. What I publish: - End-to-end product case studies covering UX strategy, UI execution, and design system architecture - High-conversion landing pages and marketing sites with measurable CRO outcomes - Web3 and crypto platform design with custom visual identities - AI-native product interfaces (Lovable, Cursor, Framer workflows) - Mobile app UX for iOS and Android, designed platform-native Selected published work: - AlterCall: AI coaching platform, high-conversion SaaS marketing site and product dashboard - SHURQ: UK B2B SaaS design system, MVP to funding raise - CallCabinet: Enterprise compliance analytics, dark mode dashboard - HODLNEER: Web3 design system across product and marketing - KISE: Crypto exchange platform with custom visual language - SkinnyGirl Rx: CRO-focused e-commerce redesign - Chérie Strands: Hair beauty brand identity and product page design Recognition and engagement: - Pro member, Behance - Featured across UI/UX, Web Design, and Brand Design galleries - Active in the global product design community How I approach Behance: Every case study is documented in full, problem, process, decisions, outcome. Not just final screens. The goal is to show how the work was made, what trade-offs were taken, and why the final design holds up commercially, not just visually. Available for: International freelance engagements, fractional design leadership, retainer partnerships with product teams. Portfolio: https://www.behance.net/hi_tayyabiqbal Reach: hi.tayyabiqbal@gmail.com