Teedytomiwa

Lead Automation Specialist

Vertex Digital Studios • Fulltime

Jun 2022 - Jun 2025 • 3 yrs

As the Lead Automation Specialist at Vertex Digital Studios, I architected and implemented end to end marketing automation systems that drove measurable revenue growth for B2B clients, SaaS startups, and digital agencies. Key Responsibilities & Achievements: Marketing Automation & Lead Generation: Designed and deployed complex Clay.com workflows that enriched and qualified 50,000+ leads monthly across multiple client accounts Built Apollo.io prospecting systems with custom filters and data validation, improving lead quality by 75% Integrated Instantly.ai and Smartlead platforms with multi-channel outreach sequences, achieving 40%+ open rates and 8-12% reply rates Automated CRM workflows using Zapier, Make, and n8n to seamlessly sync data across HubSpot, Zoho, and GoHighLevel Web Design & Funnel Optimization: Designed and developed high converting landing pages and sales funnels in ClickFunnels, optimized for lead capture and conversion Created custom web interfaces and dashboards that integrated automation workflows with client websites Collaborated on full stack web design projects, ensuring seamless integration between front-end design and back end automation systems Built responsive, conversion focused web pages that complemented automated outreach campaigns Technical Integration & Strategy: Configured advanced email deliverability infrastructure including SPF, DKIM, and DMARC records Implemented A/B testing frameworks for cold email campaigns and landing page optimization Provided strategic consulting on RevOps, lead scoring, and marketing technology stack optimization Created comprehensive documentation and conducted client training sessions on system usage and best practices Impact: Reduced manual prospecting time by 80% through intelligent automation Generated 100,000+ enriched, verified leads for clients across various industries Improved campaign ROI by 3-5x through data driven optimization and personalization Successfully onboarded and trained 50+ cl