Russell Dlp

Fractional CMO | Funnel & Demand Validation Strategist

RapidFunnel.com • ZZP

Dec 2025 - Present • 5 mos

Most businesses launch funnels based on guesswork. They build landing pages, write copy, and run ads without ever validating what the market actually responds to. That’s why most funnels fail. My approach is different. I use a validation-first process to identify what the market actually wants before building the funnel. This process includes: 1️⃣ Cold traffic problem testing 2️⃣ Lead magnet validation 3️⃣ Landing page headline testing 4️⃣ Funnel architecture (pages, email, SMS) 5️⃣ Paid traffic launch and scaling I currently lead funnel strategy and paid acquisition initiatives for RapidFunnel, a $30M-valued SaaS platform used by organizations around the world to scale revenue and leadership visibility. In this role, I rebuilt their organic marketing strategy and implemented their paid traffic systems using this validation framework. The result is a marketing infrastructure built on proven demand rather than assumptions. If you're serious about building a funnel that converts — not one that just looks good — we may be a fit.

Founder

Strategic Copywriting, LLC

May 2023 - Present • 3 yrs

"Acquire Customers on Auto-Pilot with EasyLeadConnector.com Introducing the ultimate Sales & Marketing Automation Platform designed specifically for local businesses. With EasyLeadConnector.com, you can effortlessly manage your customer acquisition strategy, boost your online reputation, and streamline your payment processes all in one place. Key Features: Online Reviews: Elevate your ratings and enhance your online reputation to attract more business. Automate the review collection process and respond to feedback, all from a single inbox. Messaging: Connect with your customers wherever they are – via text, Facebook messages, Google messages, and more. Maintain a unified inbox for efficient communication. Payments: Secure and speedy payment collection made easy. Simplify invoicing and get paid faster with our text-to-pay client invoicing system. Webchat: Convert website visitors into leads and sales conversations with our Webchat feature. Engage with potential customers in real-time. Missed Call Text Back: Never miss another opportunity. Allow EasyLeadConnector.com to follow up with potential customers via text when you're unavailable. CRM: Grow your audience and gain insights into the sources of new leads. Why EasyLeadConnector.com? Our platform automates 90% of your sales and marketing efforts, enabling you to focus on what you do best – running your business. Get started today and watch your business thrive. Ready to take control of your customer acquisition strategy? Start your journey with EasyLeadConnector.com now."

Direct Response Copywriter

Self-Employed

Mar 2012 - Present • 14 yrs 2 mos