samuel O.

Brand Designer

Katalyst-Impact-Group • Parttime

Feb 2025 - Present • 1 yr 3 mos

Led the development and refinement of Katalyst Impact Group’s visual identity to position the organization as credible, purpose-driven, and forward-thinking within its sector. My role focused on translating the company’s mission and strategic vision into a cohesive brand system that communicates clarity, trust, and measurable impact. Key Contributions: Designed and refined core brand elements including logo variations and visual identity components Developed a structured color palette and typography system aligned with the brand’s positioning Created branded assets for presentations, digital platforms, and marketing materials Ensured consistency across touchpoints to strengthen recognition and professional presence Collaborated closely with stakeholders to align visuals with long-term growth objectives The outcome was a polished and scalable brand identity that supports Katalyst Impact Group’s communication, partnerships, and strategic outreach efforts.