Thanuja M.

Digital Marketing Specialist

Mindshare Sri Lanka - A WPP Company • Fulltime

Dec 2012 - Dec 2015 • 3 yrs

Worked as a Digital Marketing Specialist at Mindshare Sri Lanka, part of the global WPP plc network. Responsible for planning and executing digital marketing strategies for major multinational clients including Unilever Sri Lanka and HSBC. Managed digital planning and campaign execution for 36 Unilever brands while also overseeing digital marketing activities for HSBC, including strategy development, media planning, campaign optimization, and performance reporting across multiple digital platforms. Collaborated with regional teams from Google Asia and Meta Platforms to optimize campaigns, with tracking and ad serving implemented through platforms such as Sizmek. Key responsibilities and achievements included: • Developing and executing digital marketing strategies for Unilever’s portfolio of 36 brands across Sri Lanka. • Managing digital campaigns for HSBC, supporting brand visibility and customer engagement through targeted online advertising. • Planning and optimizing large-scale Google Display Network (GDN) and Google Search advertising campaigns. • Collaborating with Google Asia and Facebook teams to improve campaign performance and implement advanced targeting strategies. • Implementing ad tracking, campaign measurement, and reporting using Sizmek and other digital marketing technologies. • Participating in several Google Asia digital advertising workshops, gaining insights into emerging digital marketing technologies and campaign optimization methods. • Delivering high-performing digital advertising campaigns across multiple platforms within a global agency environment. This role further strengthened my expertise in digital media planning, display advertising, performance marketing, and managing multinational brand portfolios within a leading global media agency network.

Digital Marketing Specialist

J. Walter Thompson (JWT) Sri Lanka - A WPP Company • Fulltime

Dec 2011 - Dec 2012 • 1 yr

I exclusively oversaw the planning, strategy development, and execution of digital advertising campaigns, ensuring that each campaign aligned with brand objectives while maximizing reach, engagement, and performance across digital platforms. Collaborated directly with Google Asia and Facebook teams to plan, optimize, and scale digital campaigns. Managed campaign tracking, measurement, and performance optimization using industry-leading tracking and ad-serving technologies including Sizmek. Key responsibilities and achievements included: • Developing and executing digital marketing strategies for 36 Unilever brands across multiple product categories. • Managing large-scale Google Display Network (GDN) and Google Search advertising campaigns. • Coordinating closely with Google Asia and Facebook representatives to optimize campaign performance and adopt best practices. • Implementing advanced tracking and campaign measurement using Sizmek and other digital analytics tools. • Participating in several Google Asia digital advertising workshops, gaining direct insights into emerging digital marketing technologies, campaign optimization techniques, and performance strategies. • Delivering high-impact digital campaigns that strengthened brand visibility and engagement across Sri Lanka’s rapidly growing digital landscape. This role provided extensive hands-on experience in digital media planning, performance marketing, campaign optimization, and large-scale brand portfolio management within a global agency environment.