Tharindu Hett
Marketing Expert, Growth Driver, OOB Thinker
Skills
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Werkervaring
Senior Marketing Manager
Cipla • Fulltime
Feb 2014 - Feb 2024 • 10 yrs
Responsibilities Led end-to-end marketing strategy development and execution across key therapeutic portfolios Designed and implemented integrated marketing campaigns targeting healthcare professionals and patients Managed brand positioning, product lifecycle strategies, and market expansion initiatives Collaborated with cross-functional teams including sales, medical, and regulatory to ensure aligned execution Drove innovative communication strategies, including pioneering new channels within the pharmaceutical industry Key Achievements Awarded Best Marketing Campaign multiple times for high-impact, result-driven campaigns Pioneered mass media marketing in the pharmaceutical industry in Sri Lanka, becoming one of the first to successfully implement large-scale public-facing campaigns Delivered significant brand growth and market penetration through innovative and strategic initiatives Recognized for bringing modern marketing approaches into a traditionally conservative industry