Theo

Squarespace Website Designer & Developer

May 2022 - Present • 4 yrs 3 mos

Created custom Squarespace website experiences focused on helping small businesses and professionals establish credible digital platforms. Specialized in transforming outdated websites, incomplete templates, and basic online presences into polished, user-friendly business websites. Handled website structure planning, template customization, visual improvements, content placement, page creation, and responsive optimization across desktop and mobile devices. Applied UX/UI principles to improve navigation, readability, accessibility, and overall customer experience. Developed solutions for service businesses, personal brands, portfolios, and online businesses requiring professional website design without unnecessary complexity. Integrated modern web practices including SEO-friendly structures, performance-conscious design decisions, and scalable content organization. Approached each project with a problem-solving mindset, focusing on understanding the purpose behind each website and creating digital experiences that support business goals, customer trust, and online growth.

Lead Web Designer & Systems Engineer

Jun 2021 - Present • 5 yrs 2 mos

Lead Squarespace Web Designer & Systems Engineer Independent Consultant | 2021 – Present Over 4+ years of hands-on experience designing, developing, and optimizing custom Squarespace websites, online stores, and digital brand experiences for business owners, consultants, coaches, and service providers. Core Responsibilities & Technical Capabilities: • End-to-End Squarespace Website Design & Redesign: Specialized in transforming outdated or generic templates into high-converting, custom-built Squarespace business websites tailored around real client acquisition goals. • Squarespace Store & Ecommerce Development: Full setup of Squarespace shop storefronts, product catalog creation, inventory configuration, automated tax/shipping rules, payment gateway integration (Stripe & PayPal), and checkout optimization. • Custom Web Development & Technical Problem Solving: Leveraged software engineering expertise to implement custom CSS styling, third-party plugin integrations, API webhooks, and custom booking tool logic (Calendly & Acuity Scheduling). • Conversion & Responsive Design Audit: Conducted complete mobile-responsiveness audits, speed optimization sweeps, broken-link fixes, and on-page Squarespace SEO cleanups across existing websites. • Complete Site Migrations & Rebuilds: Seamlessly migrated legacy platforms and client product catalogs over to Squarespace without data loss or search indexing drops. Key Focus Areas & Keyword Specializations: Specializing in custom squarespace website design, full squarespace redesign, business website development, build squarespace, redesign squarespace, squarespace expert setup, website redesign, squarespace store setup, online store design, ecommerce website, squarespace shop, consultant website, coach website, and professional site architecture. Delivering clear communication, proactive project updates, and a completeness pass on every project — ensuring every link, form, and layout element functions flawlessly before handoff.