Theo Ashford

Squarespace Website Designer

Dec 2025 - Present • 8 mos

Designed and customized modern, responsive Squarespace websites for businesses, coaches, consultants, personal brands, and ecommerce businesses. Specialized in creating clean, user-friendly websites that combine professional branding with clear navigation and conversion-focused layouts. My work includes Squarespace website design, landing pages, ecommerce stores, coaching websites, portfolio websites, website redesigns, mobile optimization, template customization, and content structure. I focus on creating websites that communicate a brand clearly and guide visitors toward important actions such as making an inquiry, booking a service, purchasing a product, or joining an email list. I also customize typography, colors, sections, navigation, buttons, forms, product layouts, and responsive designs to create a consistent experience across desktop, tablet, and mobile devices. Key areas of experience include Squarespace 7.1, website redesign, ecommerce setup, landing page design, responsive web design, conversion-focused layouts, contact forms, booking integrations, newsletter integration, basic SEO structure, and website maintenance.

Squarespace Website Designer

Feb 2024 - Dec 2024 • 10 mos

Designed and customized responsive Squarespace websites for small businesses, coaches, personal brands, and ecommerce businesses. Created modern landing pages focused on clear messaging, strong calls-to-action, and improved user experience. Built and customized Squarespace ecommerce stores with product pages, category organization, checkout setup, and mobile optimization. Designed coaching and service-based websites with structured service pages, booking sections, testimonials, lead-generation forms, and conversion-focused layouts. Redesigned outdated websites to create cleaner navigation, modern visual layouts, stronger branding, and improved mobile responsiveness. Customized Squarespace templates, typography, colors, sections, buttons, navigation, forms, and other design elements to match each brand. Optimized websites for mobile, tablet, and desktop to provide a consistent experience across devices. Helped structure website content and page layouts to make businesses easier to understand and encourage visitors to take action. Integrated essential business tools such as contact forms, scheduling systems, social media links, newsletters, and ecommerce features. Provided website guidance and ongoing improvements to help business owners confidently manage their Squarespace websites. Key Projects Coach & Consultant Website — Built a professional service-based website with dedicated service pages, testimonials, booking CTA, and lead-generation sections. Small Business Website — Redesigned an outdated Squarespace website with improved navigation, modern layouts, responsive design, and stronger brand presentation. Ecommerce Store — Created a clean Squarespace online store with product organization, optimized product pages, promotional sections, and mobile-friendly shopping experience. Personal Brand Landing Page — Designed a focused landing page with persuasive sections, social proof, clear CTAs, and an email/contact conversion path.