Tiago

Associate Director of Creative

Darkroom • Parttime

Dec 2024 - Present • 1 yr 7 mos

Balance of leadership and creativity in a fast-paced, collaborative environment, working closely with marketing, product, and development teams to ensure the alignment of design goals with broader business objectives. → Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms. → Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video. → Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts. → Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. → Executive Presentation: Present creative work to stakeholders and clients. → Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.

Partner

Humana • Fulltime

Dec 2015 - Present • 10 yrs 7 mos

→ Art Direction → Branding & Strategy → Print & Packaging → Digital & Social Media

Graphic Designer

GuestU • Fulltime

Jun 2015 - Sep 2016 • 1 yr 3 mos

→ Clarice App Identity Design → Clarice App Videos & Teasers → GuestU Corporate Profile → GuestU Website Design & other pages. → App Icons Design & Screen Mockups → Promotional materials for the fairs where GuestU participate (Flyers, Cards, Stickers, Videos) → Promotional materials for GuestU customers (Posters, Flyers) → GuesU and Clarice App Newsletters → Internal materials (Newsletters, Posters, Editorial) → Social Media Images