Tobias

Packaging & Product Design Specialist

Siemens

Jan 2026 - Present • 4 mos

Working on product-related design tasks, I was involved in projects where clarity and precision were critical. One project that stood out involved redesigning packaging for a technical product that lacked visual structure and was difficult for users to understand at first glance. The existing layout was cluttered, with too much information competing for attention, making it hard for customers to quickly identify key product details. I approached the challenge by restructuring the information hierarchy, ensuring that essential details were clearly highlighted while secondary information was properly organized. Another issue arose when adapting the design to fit strict packaging dimensions, where elements initially did not align well with the dieline. I resolved this by carefully adjusting spacing, margins, and typography to ensure everything fit perfectly without losing readability. Throughout the process, I maintained close communication with the team to refine the design direction and ensure it met both functional and visual expectations. The final packaging was clean, structured, and easy to understand, improving both usability and product presentation. This experience strengthened my ability to balance technical accuracy with strong visual communication.

Product Packaging Designer

Bosch Global

Feb 2026 - Feb 2026 • 0 mos

At Bosch, I worked on packaging concepts where functionality and durability were just as important as visual appeal. One project involved redesigning packaging for a product that required clear labeling and structured information but also needed to maintain a professional and modern look. The initial design lacked balance, with key product details not clearly emphasized. I began by analyzing how users interacted with the packaging and identified areas where clarity could be improved. I reorganized the layout, giving priority to important product information while maintaining a clean and structured design. During execution, I encountered a challenge with aligning the artwork to the packaging dieline, where certain elements risked being cut off during production. To solve this, I carefully adjusted the design within safe zones and ensured proper alignment with the dieline specifications. I also enhanced contrast and typography to improve readability. The final packaging design was both functional and visually appealing, making it easier for users to engage with the product. This experience reinforced my ability to deliver designs that meet both technical and user-focused requirements.

Packaging & Branding Designer

ZARA

Nov 2025 - Nov 2025 • 0 mos

While contributing to packaging and branding-related projects, I worked on enhancing the visual presentation of retail packaging materials. One key challenge involved improving packaging for a product line that lacked a strong visual identity and failed to create a memorable customer experience. The existing packaging was too plain and did not reflect the brand’s premium and modern image. To address this, I explored a more refined and minimal design direction, focusing on typography, spacing, and subtle design elements that aligned with the brand’s aesthetic. During development, I encountered an issue where the design needed to maintain consistency across multiple packaging formats, including boxes and wraps. This required careful adjustments to ensure visual harmony without compromising the design integrity. I refined the layout system and standardized key elements so the packaging looked consistent across all formats. The final outcome delivered a more cohesive and premium look, enhancing the overall brand experience. This project helped me understand how strong, minimal packaging can elevate brand perception and create a lasting impression.