Todd Popovic
AI automation and marketing for Shopify stores
Skills
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Werkervaring
Marketing Manager
VIDA Wine
Jan 2026 - Present • 10 mos
Sofia, Bulgaria. Lead brand strategy, digital marketing, content and e-commerce for a premium wine and spirits boutique. Scaled the Shopify storefront and online order volume through catalogue optimisation, brand voice development and conversion-focused site improvements. Built B2B growth initiatives spanning corporate gifting, event supply partnerships and a wine club subscription model.
IE University
2 yrs 3 mos
Board Member and Senior Officer, Private Equity and Venture Capital Club
Feb 2024 - Jun 2025 • 1 yr 4 mos
Madrid, Spain. Board member and senior officer of the IE Private Equity and Venture Capital Club. Represented the club's objectives within the student community and engaged key industry figures. Coordinated club events and encouraged member involvement, supporting the club's growth.
Operations and Deal Flow Analyst, IE Venture Partners
Feb 2024 - Jan 2025 • 11 mos
Madrid, Spain (part-time). Conducted in-depth market research to identify promising early-stage startups. Analysed startup business models and financials to support investment decisions. Prepared concise investment memos and due diligence reports for internal review, and tracked the deal flow pipeline.