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tom_haynes23

Tom H

@tom_haynes23

CRM Specialist

Verenigd Koninkrijk
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
I am a CRM specialist with extensive experience in digital marketing, influencer management, and CRM strategy. I specialize in executing impactful campaigns, automated flow journeys and data capture for elite sports brands, managing high-profile athlete partnerships, and driving significant commercial growth through data-driven strategies.... Lees meer

Skills

t
tom_haynes23
Tom H
offline • 
Gemiddelde reactietijd: 1 uur

Bekijk mijn diensten

Campagnemanagement
I will create a high converting CRM strategy and customer journey
VanafUS$ 50 / projectMeer informatie

Portfolio

Werkervaring

JD_Sports

CRM Content Lead

JD Sports • Fulltime

Oct 2022 - Present • 3 yrs 10 mos

I have extensive experience leading CRM strategy and customer communications for a global sportswear brand, managing campaigns across football, rugby, motorsport and lifestyle partnerships. In my role at Castore, I developed and executed data-driven CRM strategies designed to improve customer engagement, retention and commercial performance. I managed CRM activity across 10+ international partners, creating tailored customer journeys, email campaigns and content strategies that connected audiences with brands and products. Key achievements include growing partner CRM accounts by 222% through stronger relationship management, optimising sponsorship rights, and identifying opportunities to expand marketing capabilities. I also regularly analysed campaign performance and customer behaviour to improve messaging, segmentation and the overall customer experience. My experience allows me to support businesses with CRM strategy, email marketing, customer journey optimisation, campaign planning and creating engaging communications that turn audiences into loyal customers.